Lindahl advises eEquity in connection with the acquisition of Prisjakt

Prisjakt is a leading Nordic digital platform for price comparison and product information that, for over 20 years, has helped consumers make more informed purchasing decisions. The platform indexes more than 6 million products, 230 million prices, and over 70,000 brands. With strong traffic, high user loyalty, and extensive data coverage, the company is well-positioned for its next phase of growth and is fully aligned with eEquity’s strategy of investing in profitable, data-driven consumer services.

The transaction is subject to approval by the Swedish Competition Authority and is expected to close in June 2025.

Lindahl’s team was led by Jan Byström and Ahmed Al-Rahma, and further consisted of Ludwig Mild, Björn Andersson, Isak Tholén, Lara Hrstic, Arnould Andrawes, Joakim Bolinder, Joel Öhrn, Ottilia Boström (employment law), Matilda Jusslin (employment law), Johan Åberg (IP/tech), Josefin Tegnvallius Boklund (IP/tech), Hugo Norlén (EU & competition) and Isabella Mellberg (EU & competition).

About our client eEquity

eEquity is a growth investor focused on digitally enabled business models, primarily in the Nordics, aiming to develop them into European or global players. The fund invests at the intersection of technology and retail, including companies with physical products, digital services, and software. eEquity makes investments ranging from EUR 5 to 20 million per company and seeks to be the first institutional investor, with a focus on supporting its portfolio companies.