Lindahl advises PriceShape on acquisition of Priceindx
Lindahl has acted as legal advisor to the Danish SaaS company PriceShape ApS and its owners, including the UK private equity fund Copilot Capital, in connection with the acquisition of Swedish Priceindx AB. The transaction marks PriceShape’s first acquisition since Copilot Capital became a shareholder in 2024 and represents an important step in the company’s strategy to strengthen its position in the European market for pricing and competitor intelligence.
 
        Priceindx is a market leader in Sweden with more than 20 employees and a strong position in price monitoring and competitor analysis for e-commerce. Through the acquisition, PriceShape gains a leading position in the Swedish market and can continue to develop innovative solutions for retailers and brands seeking to enhance their competitiveness in an increasingly transparent and complex pricing environment.
Lindahl’s team consisted mainly of Viktor Wihlstrand (responsible partner), Christer Hagberg, Ida Hjorth, Isabelle Selemba, Josefin Tegnvallius Boklund, and Vanessa Tellenmark.
About our client PriceShape
PriceShape is a Danish SaaS company founded in Aarhus in 2018 that develops advanced tools for pricing and competitor analysis. The platform is used by brands, e-commerce retailers, and wholesalers to track competitor prices, analyse market changes, and automate real-time pricing strategies. The company currently operates in 28 markets and, with Copilot Capital as a shareholder, has a clear ambition to become a market leader in Europe.
Do you want to know more? Contact:
Viktor Wihlstrand
Partner | AdvokatChrister Hagberg
Senior Counsel | AdvokatIda Hjorth
Associate | AdvokatIsabelle Selemba
Senior Associate | AdvokatJosefin Tegnvallius Boklund
AssociateVanessa Tellenmark
Senior Associate | AdvokatCarousel items
- 
            
                Knowledge  10/23/2025 New rules to facilitate the handling of abnormally low tendersThe Swedish Competition Authority has been tasked with submitting proposals to make it easier for contracting organisations to reject abnormally low tenders that are not seriously intended. There is a widespread perception among contracting organi... 
- 
            
                Cases and transactions  10/16/2025 Lindahl advises HANZA on acquisition of BMK in GermanyAdvokatfirman Lindahl has acted as legal advisor to HANZA AB (publ) in connection with the company’s acquisition of the German contract manufacturer BMK Group GmbH (BMK). Through the transaction, HANZA establishes itself as Europe’s largest listed... 
- 
            
                News articles  10/10/2025 Lindahl ranked in IFLR1000 for 2025IFLR1000 has published its rankings for 2025, where Lindahl is again recognised in several categories. The rankings cover both firms and individual lawyers and are based on extensive market analyses and client interviews. 
- 
            
                Portraits  8/19/2025 From demand letters to culture – Josefin on life as a summer traineeGetting a real feel for what it's like to work as a lawyer was Josefin Mannevik's goal when she joined Lindahl's Gothenburg office as a summer trainee. A few weeks later, she has not only immersed herself in bankruptcy law, legal monitoring and si... 
- 
                        
 
                