Both Norway-based Keystone Academic Solutions (Keystone) and Sweden-based Educations Media Group (EMG) are leaders in the global market for higher education marketing and student recruitment, with strong customer bases across the UK, Europe, the US, and the Nordics. The merged company – Keystone Education Group (KEG) – serves a customer base of more than 5,500 higher education providers, combining Keystone´s strong market presence globally and its leading domestic market position in the UK with EMG's leading domestic market position in the Nordics. KEG will become the leading global online resource for prospective higher education students, with annual unique student user traffic exceeding 110 million.
Lindahl acted as legal adviser to Keystone on the Swedish elements of the transaction. Lindahl’s team consisted mainly of Moritz Veller, Nicklas Bexelius, Joakim Lundin, Ottilia Boström, Fredrik Gillgren and Lisa Liljekvist.
For further information about the merger please see the official press release by Keystone Academic Solutions: Keystone Academic Solutions and Educations Media Group (EMG) Announce Merger